People make 35,000 decisions a day,
and all are irrational.

We can make them choose you.

Everyone has a point of entry—I find that door to get you in.

Welcome to the world of “INFLUENCE”.

Products

People

Companies

Human Behavior Lab uses Neuroscience, Behavior Economics, Human Behavior, Data Driving studies, Human-Tested Theories & H2H

What we do

Human Behavior Lab is a behavioral science "INFLUENCE" consulting firm focused on applied research and innovation. We assist organisations in designing better products, conducting research and experiments, and using behavioral design principles. We make the connection between research and application easy.

WINNING STRATEGY FOR EACH UNIQUE CASE

You do not want us, you need us

WE ARE YOUR ONLY WEAPON TO WIN

Some of the companies that use Behavior Units

The Coca-Cola Logo: The Story Behind One of the Most Iconic ...

Fortune 500 companies with in-house behavioral teams

Company (Fortune 500)	Evidence of in‑house behavioral science team	Notes on where it sits / what it does
Walmart	Has a dedicated Global Behavioral Science team working across stores, e‑commerce, strategy, and HR, described by former Heads of Behavioral Science as an internal group running hundreds of experiments per year.	Focuses on in‑store experience, pricing, digital product, and associate engagement using behavioral tests and lean‑startup style experimentation.
Microsoft	Identified in career and industry overviews as a major employer of psychologists and behavioral scientists in people analytics, product, and UX research.	Uses behavioral and social science in workforce optimization, leadership assessment, and product design.
Amazon	Cited among Fortune 500 tech companies employing many psychologists/behavioral experts in internal research and people analytics teams.	Applies behavioral science to recommendation systems, UX, and internal talent and leadership programs.
Meta (Facebook)	Listed as a company that employs significant numbers of psychologists and behavioral scientists in research and people analytics roles.	Uses behavioral methods in experimentation on user behavior, engagement, and organizational culture.
Google (Alphabet)	Highlighted as a major employer of psychologists/behavioral experts in people analytics and organizational development.	Behavioral science is embedded in hiring, performance management, and product/UX research.
Large U.S. insurers	McKinsey documents Fortune‑scale insurers with internal “nudge units” applying behavioral science to customer communication, health behavior, and network usage.	Teams often sit in marketing, product, or data science and run controlled experiments on customer and employee behavior.

Services

Data Processing Services

Customised Training

Data-Driven-Consumer Influence

Consulting

Behavior Units

CONFUSED MINDS DON'T MAKE DECISIONS.

Human Behavior Buying Intent

“Think like Behavior Detectives for Sales: we watch what people do, figure out who’s most likely to buy, and then show your business how to talk to those people in the smartest way.”

“Human Behavior Buying Intent” helps you see which people are truly ready to buy by looking at what they actually do, not just what they say. It tracks and analyzes behaviors like website visits, email opens, clicks, inquiries, and responses to offers, then turns those patterns into a simple way to see who is just browsing, who is interested, and who is close to making a decision. Using those insights, it shows your business where to focus time and budget, how to follow up with the right people at the right moment, and what messages or offers are most likely to turn interest into revenue.

“Human behavior” = what people actually do: what they click, how long they stay on a page, what they search, what they open, what they ignore, what they ask about, and how they respond in conversations or sales calls.
“Buying intent” = how likely someone is to buy something soon, based on those behaviors.

For example, someone who keeps visiting your pricing page, asks for a demo, or replies quickly to your emails usually has higher “intent” than someone who just glanced at your homepage once.

HBL can

Collects and analyzes signals from people’s behavior (online and/or offline).
Uses that to score or rank who is “just browsing,” who is “interested,” and who is “ready to buy.”
Then helps you change your marketing and sales so you focus more on the people who are closer to buying, and talk to them in a more relevant way.

“HBL helps businesses understand which people are most likely to buy, by looking at what those people actually do – like which pages they visit, what they ask about, and what they click.”
“HBL turn those patterns into a kind of ‘readiness score’ so the business knows who to call or email first, and what to say to them.”
“Instead of guessing what customers want, they use real behavior data to see what people are interested in and when they’re moving closer to a decision.”

HBL will

Diagnose: Look at your website, emails, CRM, and sales process to see what behavior data you already have (clicks, form fills, visits, replies, call notes, etc.).
Define signals: Agree on which behaviors mean “curious,” “seriously comparing,” or “ready to buy” for your specific business.
Build an intent model: Set up a simple scoring or rules system so leads get tagged or prioritized based on their behavior.
Improve campaigns and scripts: Help rewrite outreach, follow-ups, and offers so each stage gets the right message at the right time.
Train the team: Teach marketing and sales how to read those signals and respond (who to call now vs. who to nurture slowly)

B2B Target Data

B2C- Target Data

B2B-B2C-Target Data

This is “How we do it”

Neuroscience & Neuroeconomics

Behavior
Economics

Human
Behavior

Human
Tested Theories

H2H
Human 2 Human

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YOU NEED TO READ THIS NOW

These are 2 behaviors killing your business, and you don’t even know that you are doing them, either.

Biases vs Heuristics

Bias and heuristics are related concepts in cognitive psychology, but they serve different functions and have distinct characteristics.

Heuristics

Heuristics- EXPLAIN

Heuristics are mental shortcuts or "rules of thumb" that simplify decision-making and problem-solving processes. They help individuals make quick, efficient judgments without processing all available information. Heuristics are generally adaptive, allowing people to navigate complex environments with limited cognitive resources. However, heuristics can sometimes lead to errors or suboptimal decisions because they rely on approximations rather than comprehensive analysis.

Some common types of heuristics include:

Availability Heuristic: Judging the likelihood of events based on how easily examples come to mind.
Representativeness Heuristic: Assessing similarity and judging how closely something matches a prototype.

Bias

Bias-EXPLAIN

Bias refers to systematic errors in thinking that affect judgments and decisions. Biases are often unconscious and can result from applying heuristics, but they can also arise from other factors such as emotions, social influences, or cultural norms. Biases can lead to distorted perceptions and irrational decisions because they skew information processing.

Some common types of biases include:

Confirmation Bias: The tendency to search for, interpret, and remember information that confirms one's preexisting beliefs.
Status Quo Bias: A preference for current affairs, leading to resistance to change.

Heuristics V Biases

While heuristics are strategies to facilitate quick decision-making by simplifying complex problems, biases are systematic deviations from rationality that can distort judgment. Heuristics can sometimes lead to biases when they are applied inappropriately or when they oversimplify a situation.

How this can affect how clients make decisions about your company and products

Interaction Between Heuristics and Biases

Heuristics as Sources of Bias: Heuristics often lead to biases when they oversimplify complex decisions or are applied inappropriately. For example, the availability heuristic, which involves estimating the likelihood of an event based on how easily examples come to mind, can lead to overestimating the frequency of dramatic or recent events, resulting in availability bias.
Cognitive Shortcuts and Errors: While heuristics help manage cognitive load by reducing the complexity of decision-making, they can also result in errors. These errors manifest as biases when the heuristic does not align with the actual situation or neglects important information. For instance, the representativeness heuristic can lead to base-rate neglect, where people ignore statistical data in favor of stereotypes.
System 1 and System 2 Thinking: According to dual-process theories, heuristics are typically associated with System 1 thinking, which is fast, automatic, and unconscious. This system relies on heuristics for quick judgments but is prone to biases. System 2 thinking is slower, more deliberate, and more conscious, allowing for more analytical processing that can correct or mitigate biases introduced by System 1.
Confirmation Bias and Heuristics: Heuristics can also reinforce biases like confirmation bias, where individuals favor information that confirms their preconceptions. For example, suppose someone uses a heuristic based on past experiences to make a quick judgment about a person or situation. In that case, they may selectively seek information supporting this initial assessment while ignoring contradictory evidence.
Adaptive but Imperfect: While heuristics are adaptive tools that facilitate decision-making in complex environments by providing efficient solutions, they are inherently imperfect and can lead to persistent biases if not checked against reality or updated with new information.

In summary, heuristics and biases are intertwined in decision-making processes. Heuristics provide efficiency, but at the cost of potential biases when they lead to systematic deviations from rational judgment. Understanding this interaction can help individuals recognize and mitigate biases in their decision-making processes.

Case Studies

Women

By Industries

Employees retention

Crazy irrational theories

Products

Do you want to participate in some AWESOME studies??? We are always looking for people and companies to test theories. Don’t worry - Our studies have harmed no human - LOL. Contact us

People make 35,000 decisions a day, and all are irrational.